Instagram wants to give attention to SEO, so we need to optimize our Instagram profile for Google searches.
In that way, people can find you while searching on Google. Every influencer wants more branding, more follower, and more engagement. SEO will play a vital role in your branding.
Have you heard about Instagram SEO?
Some of you guys know and some don’t know about Instagram SEO, we can optimize our profile for a particular keyword.
SEO is also applicable to social media platforms, where it can aid in promoting an account, gaining new followers, boosting engagement rates, and enhancing sales. Instagram is perfect for optimization because it works like a small search engine so SEO is valid there as well.
Tips: – How To Optimizing Your Instagram Account For SEO
Instagram ranks well-optimized pages higher and this attracts more active followers, drives engagement, and improves page trust score. In turn, all this leads to an even higher ranking.
Post Timing and Schedule
- Best times to post on Instagram: Wednesday at 11:00 AM and Friday at 10–11 AM
- Best day: Wednesday is the overall best day to post to Instagram
- Most consistent engagement: Tuesday through Friday, 10:00 AM–3:00 PM
- Worst day: Sunday receives the least amount of engagement on Instagram
- Lowest engagement: Occurs during late night and early morning from 11 PM–3 AM
Use relevant Hashtag
Hashtags that you include in the caption of a specific Instagram post or an Instagram comment will be clickable—meaning that users can click through directly from your photos to see other posts that utilize that hashtag.
How to Use Hashtags on Instagram?
Simply put, these are tags that are popular enough that they’ll get used but aren’t so popular that your posts will get lost in the shuffle.
Here is some example of travel hashtag –
#travel #travelphotography #photography #nature #travelgram #love #photooftheday #instagood #instatravel #adventure #trip #travelblogger #traveling #vacation #explore #travelling #instagram #landscape #beautiful #naturephotography
How to find hashtags for Instagram?
There are lots of tools and websites available to find Instagram hashtags but instead of this first, we need to try some manual activities to find a hashtag for us.
First – Research your industry hashtag by searching on Instagram and select some of the good hashtags which fit your page.
Second – we need to be done a competitor’s analysis, what kind of hashtag did they use, and how many.
We can find a hashtag with the help of tools and websites, here are some tools and websites –
1. Sked Social
2. Display Purposes
3. Hashtagify
4. Hashtag Expert for IG
5. All Hashtag
6. Seekmetrics
7. AutoHash
8. Webstagram
Learn more details about Instagram hashtag research – Sproutsocial and Skedsocial
Use Location Tag
This is where location tagging can help. Add a location tag for better Instagram performance. Adding a location to an Instagram photo or video can be useful for letting your followers know where you are, without stating it in the caption.
In all other cases, if the business goes beyond a specific place and you’re interested in attracting an audience from different cities or countries, you should change your location tags every so often.
Make SEO Friendly profile username
Your Instagram username is a major keyword that should be short, readable, and distinctive. Make your Instagram username and name SEO-friendly. Tell people exactly who you are and what you care about.
Google will understand easily your username, so whenever someone searches on google your profile comes first.
Use ALT Tag
You must use the ALT tag in your Instagram post and video, by that way search engine knows what type of content you posted.
Include Keyword In your bio
Your profile bio helps your potential clients and followers find you on Instagram.
Makes up the first 30 characters of your Instagram bio and is key to helping with Instagram SEO. When people search on Instagram, the words in the Name field are analyzed for matches.
Use Keyword In the caption
Place keywords in captions. But again, don’t inundate your posts with them. You can put the keywords randomly throughout the text as well as set them next to your username as title tags.